TBP Podcast 014: How a Solution to a Problem Turned into a Business Idea with Eddie Ybañez

In today’s episode of The Big Picture Podcast, we sat down with Eddie Ybañez, the brain behind the innovative on-demand platform Micab. The IT graduate from Cebu Institute of Technology first worked as a web developer before starting the company in 2012. In an effort to create a solution to a problem he experienced himself, he created Micab.

Fast forward a few years after, he met his co-founder in a startup weekend event, landed a deal with one of Cebu’s biggest taxi operators, and the rest they say is history. If you have something ingenious in mind and you are considering turning it into a lucrative business, this is one episode you can’t afford to miss!

Listen to the Podcast Here

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Show Nuggets:

  • Updates from the hosts
  • Eddie’s journey from being an intern to being an entrepreneur
  • How and why he started Micab
  • The creation of Micab as a solution to a problem
  • Micab’s business model
  • Earning through advertising
  • How on-demand advertising works
  • How they gather demographic information to analyze target demands
  • Micab as Eddie’s master thesis
  • Partnership and fundings
  • Pitching Micab to one of the taxi operators in Cebu
  • Why they switched from booking service to advertising
  • What prompted them to switch into advertising
  • The company’s existing business model
  • Tracking impressions
  • Difficulties he encountered
  • Managing the company
  • Future plans of Micab
  • And much more!


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Connect with Eddie Ybañez and Micab:

Watch the Video Here:

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